Bachelor of Technology
B.Tech in Graphic Design
An advanced route for students building professional ability in visual communication, design technology, production, research, and creative enterprise.
Programme Overview
Professional graphic design for print, digital, brand, and public communication.
The B.Tech in Graphic Design deepens students’ ability to solve communication problems through research, strategy, typography, image-making, production planning, and presentation. Learners move from isolated design pieces into complete systems that can work across print, packaging, screens, campaigns, and environmental graphics.
Core Capabilities
Students build complete design systems, not just single artworks.
Each learning area strengthens the full professional process: research the audience, develop a concept, create a visual system, prepare files correctly, and present the work with confidence.
Brand Identity Systems
Logo families, colour systems, typography rules, campaign tone, brand manuals, and institutional applications.
Editorial and Publication Design
Books, magazines, annual reports, catalogues, grid systems, hierarchy, pacing, and print-ready layouts.
Packaging and Environmental Graphics
Product surfaces, material choices, labels, cartons, signage, wayfinding, and branded environments.
Digital and Motion Communication
UI visuals, motion graphics, social content, digital campaigns, presentation decks, and screen-ready assets.
Studio Practice
What students build
- Brand manuals, campaign assets, packaging mockups, publication systems, and presentation boards.
- Research-led proposals for businesses, public institutions, exhibitions, and community communication.
- Digital portfolios showing concept development, production judgement, and final presentation quality.
- Capstone work that connects strategy, technical execution, documentation, and entrepreneurship.
Graduate Direction
Prepared for senior creative practice and independent design work.
Graduates are positioned for roles and ventures that require independent thinking, polished presentation, production awareness, and the ability to guide a design project from research to delivery.
Creative design studios
Brand identity, editorial design, packaging, campaign design, illustration, art direction, and digital content production.
In-house communication teams
Corporate communication, institutional publications, social media visual systems, marketing collateral, and event graphics.
Enterprise and research
Freelance practice, design consultancy, postgraduate study, applied research, and creative business development.